MarkstratC

Business simulation video game

Markstrat is a multiplayer business market simulation game developed by Jean-Claude Larréché and Professor Hubert Gatignon in which players take control of a virtual corporation. Players make a number of decisions in marketing, finance, research and development, and other areas in order to achieve a better performance than competing players, who also take control of their own companies. After the game was developed it was distributed on an ad-hoc basis by the French business school INSEAD. Markstrat is played in over 500 academic institutions worldwide, including 8 of the top 10 international business schools.

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C · Common

Markstrat

Business simulation video game

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Markstrat is a multiplayer business market simulation game developed by Jean-Claude Larréché and Professor Hubert Gatignon in which players take control of a virtual corporation. Players make a number of decisions in marketing, finance, research and development, and other areas in order to achieve a better performance than competing players, who also take control of their own companies. After the game was developed it was distributed on an ad-hoc basis by the French business school INSEAD. Markstrat is played in over 500 academic institutions worldwide, including 8 of the top 10 international business schools.

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Text: “Markstrat” article from Wikipedia, CC BY-SA 4.0. Image: Wikimedia Commons.